It is because of its rich history of continuous innovation to develop powerful, efficient and long lasting batteries then one offered by its competitors. The popularity of Duracell can be gauged from the fact that every second there are on average 63 Duracell products sold globally. Duracell has been iconic brand for power and trusted worldwide for compact and longer-lasting batteries.
Duracell’s foundation dates back to 1920s, when scientist named Samuel Ruben partnered with manufacturing muscle of Philip Rogers Mallory. It is world’s number one consumer battery company by market share. Duracell is an American brand owned by Berkshire Hathaway and produces world’s leading alkaline, specialty cells and rechargeable batteries.
